New Dimensions in Marketing/Quality-Of-Life Research

by M. Joseph Sirgy and A. Coskun Samli

A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different...

• Format: Hardcover
• Language: English
• ISBN: 0899308864
• ISBN13: 9780899308869
• Release Date: May 1995
• Publisher: Praeger
• Length: 400 Pages
• Weight: 1.83 lbs.
• Dimensions: 1.4" x 6.3" x 9.4"