New Challenges to International Marketing

by S. Tamer Çavuşgil, Rudolf R. Sinkovics, Pervez N. Ghauri

Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and...

• Format: Hardcover
• Language: English
• ISBN: 1848554680
• ISBN13: 9781848554689
• Release Date: February 2009
• Publisher: Emerald Group Publishing
• Length: 432 Pages
• Weight: 1.71 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"