New Business Ventures and the Entrepreneur

by Michael Roberts, Howard H. Stevenson, Michael J. Roberts

Book Overview

This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256204772
• ISBN13: 9780256204773
• Release Date: September 1998
• Publisher: Irwin/McGraw-Hill
• Length: 678 Pages
• Weight: 2.65 lbs.
• Dimensions: 1.3" x 7.5" x 9.4"

Customer Reviews

Good book with supporting data

What's best about this book is that it gives supporting data for its claims and models. Typically, "entrepreneurship" is considered a soft skill that can't be taught or shown with data, but Roberts does this with plenty of research and supporting charts.

Boiling down mentorship into bite sized analytical pieces

I think I consumed this book from a different perspective. As a repeat entrepreneur, I see what makes the technical workings of a functional business starter. I liked specifically - being able to learn from another person's mistakes - confirming what needs to be addressed before even starting a business - once in a while taking inventory (I never define success so I am never successful) - focusing on the important (and not just the urgent) I recommend this book to people in the midst of running a business (or those that can take downtime to re-read the book over the holidays). If you're travelling with the book you might want to check it because it does weigh a ton.

Excellent practical cases from real life!

I require this text in my graduate New Venture course at Western Michigan University. The real life cases and fundamental concepts covered provide a great foundation for New Venture teaching. I also require my start-up consulting clients to read Chpt 1,2 & 3 along with the case study "R & R". Good way to find out if they have what it takes. I first used and enjoyed this book from the other side of the class during my MBA studies at the GSB - University of Chicago.