New Approaches to Creating a Culture of Innovation

by Fons Trompenaars and Peter Woolliams

In an era marked by the dominance of a few corporate giants, and the ease of replicating ideas at minimal costs, the imperative for organisations of all sizes to continually innovate has become paramount. Faced with this reality, CEOs increasingly perceive innovation as the key to fostering organic growth and enhancing brand equity. Rather than confining innovation to product or process development, business leaders are pivoting towards innovative...

• Format: Paperback
• Language: English
• ISBN: 1836084579
• ISBN13: 9781836084570
• Release Date: January 2025
• Publisher: Emerald Publishing Limited
• Length: 104 Pages