New and Improved: The Story of Mass Marketing in America

By Richard S. Tedlow

Book Overview

Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs.

• Format: Hardcover
• Language: English
• ISBN: 0465050239
• ISBN13: 9780465050239
• Release Date: May 1990
• Publisher: Basic Books
• Length: 481 Pages
• Weight: 0.70 lbs.