Never Use Futura (the History of a Typeface)

by Douglas Thomas

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Futura and its typographic offspring have been the face of presidential campaigns from Richard Nixon to Hillary Clinton. Indeed, Futura is one of the most used fonts in the world...

• Format: Paperback
• Language: English
• ISBN: 1616895721
• ISBN13: 9781616895723
• Release Date: October 2017
• Publisher: Princeton Architectural Press
• Length: 208 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 5.6" x 8.0"