Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms

by Raymond J. Dolan and Tali Sharot

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions,...

• Format: Hardcover
• Language: English
• ISBN: 0123814316
• ISBN13: 9780123814319
• Release Date: November 2011
• Publisher: Academic Press
• Length: 356 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"