Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain

by Patrick Renvoisé, Patrick Renvoise, Christophe Morin

Book Overview

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary? marketing practices, authors Patrick Renvois? and Christophe Morin teach highly effective techniques...

• Format: Hardcover
• Language: English
• ISBN: 078522680X
• ISBN13: 9780785226802
• Release Date: January 2007
• Publisher: Thomas Nelson Publishers
• Length: 243 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"

Customer Reviews

Good book!

Still in 2024 is good 👍 I do recommend it