Neurobranding: Strategies for shaping consumer behavior

by Peter Steidl

From the book's Preface:Consumers are reinventing their world. On one hand they are adjusting their expectations and purchasing behavior in light of the new economic circumstances. They are also... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1717146198
• ISBN13: 9781717146199
• Release Date: April 2018
• Publisher: Createspace Independent Publishing Platform
• Length: 248 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 5.0" x 8.0"