Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

by Darren Bridger

COMMENDED: Business Book Awards 2018 - Thought Leader Category

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new...

• Format: Paperback
• Language: English
• ISBN: 0749478888
• ISBN13: 9780749478889
• Release Date: February 2017
• Publisher: Kogan Page
• Length: 264 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"