Networking with the Affluent and Their Advisors

by Thomas J. Stanley

Book Overview

The top 1 percent of households in America account for nearly 40 percent of the wealth. This same affluent market is growing seven times faster than the household population in this country Thomas J. Stanley - author of Selling to the Affluent and Marketing to the Affluent - shows that, dollar for dollar, the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity...

• Format: Hardcover
• Language: English
• ISBN: 1556238916
• ISBN13: 9781556238918
• Release Date: March 1993
• Publisher: Irwin Professional Publishing
• Length: 276 Pages
• Weight: 1.19 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"

Customer Reviews

Excellent book to penetrate the affluent market

Dr Stanley goes over and above the call of duty with this great work. Networking With The Affluent will show you how to penetrate the affluent market...network with it's members and key players within their group.This book will create relationships that many have heretofore, been unable to penetrate.Great book by Dr. Stanley.

Especially good for people in financial services

I work for one of the big 3 insurance companies and getting to know the affluent and working their nests is critical to my success.In Networking with the Affluent, Dr. Stanley shows how to get into this market and offer quality financial products and services. To serve the affluent and others in their network.You won't find any tricky techniques. But you will find some powerful ideas on how to substantially increase your production.I have recommended this book to dozens of people over the years. And I can tell by their productivity if they have actually read it.Get this book. It's great.

A very under-rated book! Where are the readers?

I cannot believe that there is not at least three pages of reviews for this great book.Being able to link up with "Mr/Mrs High Credibility" is so essential to successand this is the only book that shows the why, who, where and how.Severall years ago I joined toastmasters and as a result was invited to join other organizations as well. I have to admit that I was [initially] very uncomfortable sitting with some of the top CEO's, Board Members and social elite of my city. This book was recommended to me then and I have never looked back.As a result, I have been able to increase my client base, penetrate the affluent market and network with their associates.As I said in the heading, I cannot believe that there are not more reviews here. Perhaps readers are hoping to keep this their secret. I know that when I first heard about this book, I was hoping that none of my competitors would find out about it.I also recommend Dr. Stanley's excellent "Selling To The Affluent" and "The Winners Circle" by Robert Shook.

Entrepreneurs, new salespeople read this book.

Starting a new business? New to sales? (Feel you are too young/old to jump start your production? Dr. Stanley's books should be required reading for any business student or business owner. In Networking with the Affluent, Dr. Stanley discusses SEVERAL methods of establishing productive relationships with your target prospect group and their advisors.Networking is NOT trading names or client lists with every salesperson you meet. These methods are not restricted to finding affluent clients. If you are not good at phone sales, how about writing letters to the editor of your local paper supporting a local industry or business? Then follow up and send the owners/managers of that business a copy of your printed letter in the paper. These business owners would probably rather deal with a person who understands the issues of their business than someone who shows no interest in their business. This is just one of Dr. Stanley's methods. In this book, you will ! find a method just right for your personality to increase your business. While you are at it, purchase his other books on Marketing and Selling to the Affluent.