Network Models of the Diffusion of Innovations (The Hampton Press Communication. Quantitative Methods in Communication)

By Thomas W. Valente

Book Overview

This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.

• Format: Hardcover
• Language: English
• ISBN: 1881303217
• ISBN13: 9781881303213
• Release Date: December 1995
• Publisher: Hampton Pr
• Length: 192 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"