Network Models of the Diffusion of Innovations (Quantitative Methods in Communication Subseries)

By Thomas W. Valente

Book Overview

This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1881303225
• ISBN13: 9781881303220
• Release Date: January 1995
• Publisher: Hampton Press (NJ)
• Length: 171 Pages
• Weight: 0.62 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"