A New Way to Think: Your Guide to Superior Management Effectiveness

By Judy Novak, Stephen Northcutt, Stephen Northcult

Book Overview

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a model--a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again--with greater enthusiasm. Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions--How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?--his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to overcome it. Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape--illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.

• Format: Paperback
• Language: English
• ISBN: 0735712654
• ISBN13: 9780735712652
• Release Date: August 2002
• Publisher: Sams Publishing
• Length: 512 Pages
• Weight: 1.77 lbs.
• Dimensions: 1.1" x 7.0" x 9.0"

Customer Reviews

Very highly recommended self-help guide for readers of all backgrounds

Written by President of the Korean Institute of Brain Science Ilchi Lee, Principles of Brain Management: A Practical Approach to Making the Most of Your Brain lives up to its title with its simple, straightforward advice for mastering and making the most of one's brain. Chapters discuss how to deliberately create life-affirming good habits, improve one's sense of hope and fulfillment, raise one's personal energy levels and...

Easy to follow, powerful results!

I have never written a review before, but I felt compelled after finishing this book. It is put together beautifully - very clear and concise. There are plenty of practical applications that you can use to access the potential of your brain. This book has given me a new perspective on my brain and has inspired me to utilize my brain to the fullest!

A great read

I have read many of Ilchi Lee's books about the Brain Education method. This one strikes me as the most straight-forward and friendly. It is a quick, fun read, and it offers really practical advice, and the exercises are a very enjoyable. Unlike other books and training methods, which tend to focus only on skills related to the neo-cortex, this method really takes a much more of a holistic approach by looking at the brain...

Brain Education made simple

This book is amazing! I am so grateful to find a book that helps me easily and realistically put into practice the principles of creating health and happiness in my own life. I realize that my brain is the key to all of that. What a practical tool to changing my habits and becoming the person I always knew I could be.

An Excellent Approach to Using Our Brain Well

This book is not about brain management. Actually it's all about life management. Ilchi Lee shows us in easy-to-understand language how to get out of our comfort zones, how to push beyond our normal limits, and how to increase our confidence through simple exercises and techniques. He asserts that maximizing the brain's potential is simply a matter of knowing what steps to take and then taking them. I like the simple structure...