Netnography: The Essential Guide to Qualitative Social Media Research

by Robert Kozinets

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects...

• Format: Hardcover
• Language: English
• ISBN: 1526444690
• ISBN13: 9781526444691
• Release Date: November 2019
• Publisher: Sage Publications Ltd
• Length: 472 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.2" x 6.7" x 9.6"