Netnography: The Essential Guide to Qualitative Social Media Research

by Robert Kozinets

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

• Format: Paperback
• Language: English
• ISBN: 1526444704
• ISBN13: 9781526444707
• Release Date: November 2019
• Publisher: Sage Publications Ltd
• Length: 472 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.1" x 6.7" x 9.5"