Sustainable Advertising: How Advertising Can Support a Better Future

by Matt Bourn

Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the book every advertising and marketing professional needs to make every ad a sustainable ad.

Sustainable Advertising informs every stage of the advertising process with the expertise required to make advertising more sustainable, future-proofing...

• Format: Paperback
• Language: English
• ISBN: 1398613835
• ISBN13: 9781398613836
• Release Date: March 2024
• Publisher: Kogan Page
• Length: 296 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"