Net Worth: Shaping Markets When Customers Make the Rules

by John Hagel III and Marc Singer

Book Overview

Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies...

• Format: Hardcover
• Language: English
• ISBN: 0875848893
• ISBN13: 9780875848891
• Release Date: January 1999
• Publisher: Harvard Business Review Press
• Length: 336 Pages
• Weight: 1.46 lbs.
• Dimensions: 1.2" x 6.5" x 9.7"