Net Attitude: What It Is, How to Get It, and Why Your Company Can't Survive Without It

by John R. Patrick

We have the technology. So why do so many businesses crash and burn when it comes to launching successful e-business strategies? Why do flashy web sites send customers to a 1800 number that can be... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0738205133
• ISBN13: 9780738205137
• Release Date: October 2001
• Publisher: Perseus Books
• Length: 240 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"

Customer Reviews

It's about more than technology

This is perhaps the best book I have read in a long time. Many tech-heads like myself will read it and say, "That is already happening. Why would anybody say this book is good?" Well, I have two things to say to answer that question. First is gimme a break. The book was published in 2001 and, obviously, there have been advancements in technology and some of the things Patrick mentions are already in place or are being put in place. That said, people should still read the book because a lot of what he writes about concerning the NGi (Next Generation Internet) is still not fulfilled yet.Secondly, and more importantly, is that people should read the book for what it is really about: Net Attitude. One of the most important parts of net attitude Patrick presents is the concept of "outside-in thinking." Those of us in technology--whether we are code crunchers or CTO's--should be thinking about our customers and clients and what sorts of things they would want to be able to do over the Internet from our web sites. Read the book for more details. I am sure you will not be disappointed.

If you own a business you need to read this

Big thumbs up!!! Great read from one of the most respected leaders in the technology/IT business. John's tone and approach make the book understandable to those without technology backgrounds and very enjoyable to read at the same time. So very many of the things John highlights in this book as experiences for him still ring true for all of us. If you own or participate in leading a business, you really owe it to yourself to add this perspective. It could be an eye-opening experience.

Net Attitude...you better have it!

Net Attitude is a very well written and essential publication discussing the Internet yesterday, today and tomorrow. This book is written by one of the preeminent figures shaping the Internet today, John Patrick. Reading it seemed like déjà vu to me as I realized that I have heard and seen the ideas in this book first hand many times from my experience working with Mr. Patrick in IBM. Mr. Patrick very successfully reshaped IBM's Internet business by changing its culture and this book explains the necessity to change the attitude/culture of employees in an organization to effectively create and maintain a successful Internet equipped business. Mr. Patrick has a large influence in the NGi (next generation Internet) project as he promises the "connected" future to be Fast, Always on, Everywhere, Natural, Intelligent, Easy and Trusted. These qualities will truly reshape business processes and societal tendencies in the very near future. This is a must read for anyone involved in modern business.

Net Attitude...you better have it!

Net Attitude is a very well written and essential publication discussing the Internet yesterday, today and tomorrow. This book is written by one of the preeminent figures shaping the Internet today, John R. Patrick. Reading it seemed like déjà vu to me as I realized that I have heard and seen the ideas in this book first hand many times from my experience working with Mr. Patrick in IBM. Mr. Patrick very successfully reshaped IBM's Internet business by changing its culture and this book explains the necessity to change the attitude/culture of employees in an organization to effectively create and maintain a successful Internet equipped business. Mr. Patrick has a large influence in the NGi (next generation Internet) project as he promises the "connected" future to be Fast, Always on, Everywhere, Natural, Intelligent, Easy and Trusted. These qualities will truly reshape business processes and societal tendencies in the very near future. This is a must read for anyone involved in modern business.

A great book among all the many eCommerce guides

I urge you to get a copy of John's book, it is very instructive.Those of you who think your firm has a terrific eCommerce strategy should pick up John's book. He has plenty of attitude, and that is especially surprising, given that John has spent many years toiling at IBM -- yes, IBM. The book is filled with plenty of good advice and how to learn from the best and worst examples of eCommerce.