Nescafé. A Marketing analysis

by Kelvin Cherry

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Liverpool, language: English, abstract: Nescafe, being a product of a famous brand nestle have been successful in capturing a high market share of instant coffee. The word Nescafe is actually the portmanteau of two words that are "Nestle" and "caf?". Max Mergenthaler along with his team members had worked hard for...

• Format: Paperback
• Language: English
• ISBN: 3656634351
• ISBN13: 9783656634355
• Release Date: July 2014
• Publisher: Grin Verlag
• Length: 20 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.0" x 7.0" x 10.0"