Peter came bounding down the office stairs two at a time, broadcasting, "I just made $17,000 in five minutes!" He didn't wait for anyone to ask how. "I read your book! I amazed Jacobs by Reading his Mind from page 151 and he offered up $15k. So I Flinched like on page 67 and asked him How Much Better Could He Do like page 4. He said a thousand. Voice Going Up. That's page 173. "Is this cool or what? I told him I was thinking four thousand but to make it two if he will Settle and not just Release the Liens, like page 79 and I used Voice Going Down. Then I cut him off in mid-objection with the Please word. Look. He's faxing signatures right now. $17,000 in five minutes. "And I just read your book last night! " All right people, catch me if you can," he called, fleeing back upstairs. Thus began a wild, friendly office competition. We saved scores more families than usual and made everyone a lot of money, which we'd been shoveling into into the banks' already-swollen vaults. ---- In panorama, this book applies to every piece of our lives. Every time two people converse, they are negotiating something, whether it's to be better liked or to purchase a high-rise or to run a nation. People believe Negotiation is pure art. I once believed that but now I know it is all teachable science. As evidence, I teach it. This book carefully opens the immortal concepts of Life Negotiation. When you learn the ideas -- and they're all here -- you gain a Most Unfair Advantage in every aspect of your amazing life. Until you do, you don't even know that you're at the mercy of the few who understand Negotiation. ---- Updated January 20th, 2017 in honor of the 45th President's Inauguration, this is the 7th Edition, or as Zale calls it, the 7th Education. Joe Colligan said it best, "This Book is Money."
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