Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries

by Sandford Borins and Beth Herst

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze...

• Format: Hardcover
• Language: English
• ISBN: 3319779222
• ISBN13: 9783319779225
• Release Date: April 2018
• Publisher: Palgrave Pivot
• Length: 78 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"