Needs-Based Market Segmentation Strategies: How to Forecast Competitive Positions (and Make Millions)

by James R. Taylor

Wouldn't it be great if you had a tool for accurately predicting businesses' future successes or failures and winners or losers based on something other than historical facts and figures about those businesses?...

Written by a leading business school professor, this book presents business executives, investors, students, educators, and others with that tool! "Market Segmentation" is the division of businesses' potential customers into groups...

• Format: Paperback
• Language: English
• ISBN: 1734034483
• ISBN13: 9781734034486
• Release Date: December 2021
• Publisher: Van Rye Publishing, LLC
• Length: 158 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"