Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Busine

by Joe Dobrow

From a handful of idealistic farmers and local co-ops in the 1960s to the domination of juggernauts like Whole Foods, the wild success of the natural and organic foods industry proves that principled business is not just possible, but profitable. With nearly unfettered double-digit annual growth, the development of this now-$88 billion industry is one of the most remarkable untold stories in American business history. Trailblazers like Mo Siegel of...

• Format: Hardcover
• Language: English
• ISBN: 1623361796
• ISBN13: 9781623361792
• Release Date: February 2014
• Publisher: Rodale Books
• Length: 320 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"