Nation Branding in the Americas: Contested Politics and Identities

by Efe Sevin, Pablo Miño, César Jiménez-Martínez

Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.

Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries...

• Format: Hardcover
• Language: English
• ISBN: 0367539772
• ISBN13: 9780367539771
• Release Date: June 2025
• Publisher: Routledge
• Length: 114 Pages