Nation Branding in Non-Western Societies: Projecting India as a 'Civilisation State'

by Shantanu Chakrabarti

A country's stature in global politics is often determined by its popular image and public perceptions, as reflected in global media. While 'nation branding' as a term and a tool of analysis in Social Sciences has emerged prominently since the 1990s, the practice of 'positive' projection of states, regions and locality along with non-state institutions has deeper historical roots. Apart from nation branding, the cultural turn in 'International...

• Format: Hardcover
• Language: English
• ISBN: 1032969008
• ISBN13: 9781032969008
• Release Date: February 2025
• Publisher: Routledge
• Length: 232 Pages