Nation Branding and International Politics

by Christopher S. Browning

Book Overview

Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international...

• Format: Paperback
• Language: English
• ISBN: 0228018919
• ISBN13: 9780228018919
• Release Date: October 2023
• Publisher: McGill-Queen's University Press
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"