When Joe Namath vowed that the New York Jets would win Super Bowl III, he was dismissed as a kid quarterback with too much money and not enough humility. It was pure Namath-outrageously confident, a blasphemy to the establishment. But in making good on his guarantee, Namath did more than deliver one of the most stunning upsets of all time-he changed the face of sports and popular culture forever. The first of his kind, Namath transformed the game...