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"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book--one of the most significant works in French theory, and one... Read Full Overview

"As the launcher of the whole science of ""semiotics"" - the study of the meanings latent in the signs and objects we come across dally in the modem media-saturated worid - this book attempts to demystify the roies and values inherent in such diverse commonplace items as wrestling,... Read Full Overview

"As the launcher of the whole science of ""semiotics"" - the study of the meanings latent in the signs and objects we come across dally in the modem media-saturated worid - this book attempts to demystify the roies and values inherent in such diverse commonplace items as wrestling,... Read Full Overview

As the launcher of the whole science of semiotics - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book attempts to demystify the roles and values inherent in commonplace items such as wrestling and detergent... Read Full Overview