Mythologies

by Roland Barthes

Book Overview

" "Mythologies"] illustrates the beautiful generosity of Barthes's progressive interest in the meaning (his word is signification) of practically everything around him, not only the books and paintings of high art, but also the slogans, trivia, toys, food, and popular rituals (cruises, striptease, eating, wrestling matches) of contemporary life . . . For Barthes, words and objects have in common the organized capacity to say something; at the same...

• Format: Paperback
• Language: English
• ISBN: 0374521506
• ISBN13: 9780374521509
• Release Date: January 1972
• Publisher: Hill & Wang
• Length: 160 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.5" x 5.3" x 8.0"

Customer Reviews

A must for old-school Marxists and modern rhetoricians

In Mythologies, Barthes offers a series of snapshots with titles such as "Plastic," "Striptease," "Toys," "The World of Wrestling," and "Operation Margarine." His aim is to reveal the ideological abuse hidden in these myths, which are manufactured to read as reality. Though complex, Barthes essays are accessible, charming, and funny. I have taught Mythologies to first-year college students, because it does not require its reader to have read volumes of theory to engage in Barthes' clever reflections. My favorite essay might be "Toys," which demystifies modern (1954-56) French toys as designed to produce consumers ("users") rather than creators. "Toys" exemplifies how, 50 years later, Barthes' myths are still alive and worth reading.

Wonderful, and worth re-reading.

When I finished this latest re-read of Mythologies I was initially struck by how funny it was. This was something of a big realization for me, stemming from a memory of burning brain cells with a furrowed brow, trying to understand what he was saying and being almost afraid to enjoy it. So there's one of the consolations for growing older for you-- I'm getting confident enough to really enjoy Barthes. I'm not saying that I fully understand him yet. I'm not sure that I ever will. I think that "Myth Today"(the book's final and most central essay) still remains fairly firmly out of reach. But it's true that each time I re-read Barthes, I get something more out of it-- I manage to scale heights that I didn't think I would ever get to the last time around. Isn't it the mark of a brilliant book that it grows with you? Particularly recommended this time are the essays "Soap Powders and Detergents" and "Operation Margarine".

Myth and Narratives Alive

As scholars of folklore and mythology were looking at their own past as well as currently to explore the narratives of the past and of "primative" peoples, Roland Barthes was looking at the world around him in France in the 1950s to the early 1970s. Why are human beings drawn to folktales, fairy tales, mythic figures? Barthes discovers that this draw surrounds us everyday, used both commerically and unconsciously from the personas of professional wrestlers (who resemble those seen on American television today) to our discussions of public figures. Mythology, Barthes argues, is a vital and living part of our society but it is also one used without real understanding because it is so deeply ingrained in the human mind and heart. The essays are light so that the non-specialist can enjoy but deep enough that the scholar can see and understand the theory underneath.

changed my life

I agree with everything that "ladjoolasse@yahoo.com" said, except when he said "I'm French", because I'm not. However I read this book in French, several times over. It's amazing that commentary so attached to 1950's icons has remained so relevant; obviously the structures haven't changed much. This book permanently affected the way I see things, particularly in the media. It should be required reading for all media consumers, and that's pretty much everyone.At the same time, "Mythologies" offers an object lesson in the bond between language and culture. Much of Barthes' appeal lies in his tongue-in-cheek linguistic play, and that's something no translator could capture completely. This book alone is a good enough reason to learn French.

Un pur Chef d'Oeuvre

I'm French, and I read it in French. This book is an absolute must for any who wants to understand our Society. Although it's been written 45 years ago, it's more than ever actual, just like if that guy, as a clairvoyant, had been able to decode our present society (and all its incredible deviante face )half a century before. I must say I'll never see the world and medias like before again. More than a book, this is an enthralling weapon against mass passivity.