Mystery: A Seduction, a Strategy, a Solution

by Jonah Lehrer

Book Overview

Why does mystery create a mental itch that must be scratched? New York Times bestselling author Jonah Lehrer unlocks the secrets of mystery's allure, putting together recent discoveries in the fields of psychology, neuroscience, and anthropology and shining a new light on everything from the formulas of our favorite detective shows to the tricks of successful advertising campaigns and the calculated risks of the stock market.

Why...

• Format: Hardcover
• Language: English
• ISBN: 1501195875
• ISBN13: 9781501195877
• Release Date: August 2021
• Publisher: Avid Reader Press / Simon & Schuster
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.0" x 5.7" x 8.3"