Principles of Marketing, Student Value Edition + 2019 Mylab Marketing with Pearson Etext -- Access Card Package [With Access Code]

by Philip Kotler, Gary M. Armstrong, Kevin Lane Keller

Book Overview

NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, including...

• Format: Loose Leaf
• Language: English
• ISBN: 0135983320
• ISBN13: 9780135983324
• Release Date: July 2019
• Publisher: Pearson