Global Marketing-- Access Code

by Warren J. Keegan and Mark C. Green

For courses in global marketing. This ISBN is for the Pearson eText access card. Familiarizes students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples...

• Format: Printed Access Code
• Language: English
• ISBN: 013563895X
• ISBN13: 9780135638958
• Release Date: April 2019
• Publisher: Pearson
• Length: 640 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.3" x 8.0" x 8.9"