My Experiences In Modern Retail

by Rajendra Kumar Aneja

This book presents a conceptual and practical framework for understanding Modern Retailing. My work and travel in Unilever and Retail companies, over 45 years, took me to over 40 countries from Brazil all the way to Philippines, via Europe, Middle East, Africa, South Asia, etc. In all the countries that I visited, I keenly observed Retail concepts, stores, retail operations in a range of diverse products and buyer behaviour. You will read about the...

• Format: Paperback
• Language: English
• ISBN: 1653006188
• ISBN13: 9781653006182
• Release Date: October 2017
• Publisher: Independently Published
• Length: 230 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"