My Brothers & Sisters in Arms: The Ultimate Referral Network & Team of Community Alliance

By Steph Lasch

"My Brothers & Sisters in Arms: The Ultimate Referral Network & Team of Community Alliance" is the 6th book in the series and focuses on building a natural, organic referral network and team of community alliances that will serve the business owner (and the business) for years to come.What are the secrets to building a successful referral network? Without knowing some of these key concepts and principles of how referrals can work positively for you, meeting people at business functions or outings may be fruitless or one-time opportunities that result in no leads or business. This book solely focuses on making the contact, discussion points, establishing the relationship, maintaining and cultivating the relationship with the referrals, providing benefits to the network, and establishing loyalty programs.Chapters include detailed information on: referral networking, the history and current implications of referral networking, setting your systems up for referrals (CMS, data entry, website, etc.), creating a center of excellence, establishing strategic partnerships, developing the process of referrals (rewards, tracking, follow-up, incentives, paper trails, campaigning, social media, measuring results, profit analysis, forms, leveraging influential customers), creating loyalty programs, establishing a community alliance, the "do's and don'ts" of referral networking, using the Chamber, groups and community leaders, establishing a gratitude department, relationship builders and tools, and how to grow beyond the sole practitioner role.If you sincerely want a referral network that consistently gives you more return on investment than cost, then this book is made for YOU. The secrets, concepts and principles are inside. All YOU have to do is read and implement. Here's to your success and changing your business!

• Format: Paperback
• Language: English
• ISBN: 1484855450
• ISBN13: 9781484855454
• Release Date: April 2013
• Publisher: CreateSpace Independent Publishing Platform
• Length: 206 Pages
• Weight: 0.82 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"