Music Entrepreneurship

by Gayle McPherson and Allan Dumbreck

The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory...

• Format: Paperback
• Language: English
• ISBN: 147252540X
• ISBN13: 9781472525406
• Release Date: December 2015
• Publisher: Methuen Drama
• Length: 336 Pages
• Weight: 0.85 lbs.
• Dimensions: 1.0" x 5.1" x 7.7"