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Paperback Music, Branding and Consumer Culture in Church: Hillsong in Focus Book

ISBN: 1032087722

ISBN13: 9781032087726

Music, Branding and Consumer Culture in Church: Hillsong in Focus

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Format: Paperback

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Book Overview

Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong...

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