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Museum Marketing and Strategy: Designing Missio...

by Philip Kotler, Wendy I. Kotler, Neil Kotler, et al.

Edition Description

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy...

Edition Details

Format:Hardcover

Language:English

ISBN:0787996912

Format: Hardcover

Condition:

6.39

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Museum Strategy and Marketing: Designing Missio...

by Philip Kotler, Wendy I. Kotler, Neil Kotler, et al.

Edition Details

Format:Paperback

Language:English

ISBN:0787909122

Format: Paperback

Condition:

7.09

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All Formats & Editions

Museum Marketing and Strategy: Designing Missio...

Museum Strategy and Marketing: Designing Missio...

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