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Paperback Museum, Media, Message Book

ISBN: 0415198283

ISBN13: 9780415198288

Museum, Media, Message

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Format: Paperback

Condition: Very Good

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Book Overview

Collecting together a group of talented writers, Museum, Media, Message considers, in depth, the most up-to-date approaches to museum communication including: museums as media; museums and audience; and the evaluation of museums.

Addressing the need for museums to develop better knowledge of visitor experience, this volume introduces a broad range of issues, and presents the ultimate how, why and who of museum communication.

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