Museum Management and Marketing

by Richard Sandell

Book Overview

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing...

• Format: Paperback
• Language: English
• ISBN: 0415396298
• ISBN13: 9780415396295
• Release Date: April 2007
• Publisher: Routledge
• Length: 440 Pages
• Weight: 1.78 lbs.
• Dimensions: 1.0" x 6.9" x 9.7"