Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

by Robert J. Mockler, Robert Mockler, Erdener Kaynak, et al.

Book Overview

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable...

• Format: Paperback
• Language: English
• ISBN: 0789014750
• ISBN13: 9780789014757
• Release Date: July 2002
• Publisher: Routledge
• Length: 466 Pages