Multimodal Performance and Interaction in Focus Groups

by Gregory Matoesian and Kristin Enola Gilbert

Focus group interviews have seen explosive growth in recent years. They provide evaluations of social science, educational, and marketing projects by soliciting opinions from a number of participants on a given topic. However, there is more to the focus group than soliciting mere opinions. Moving beyond a narrow preoccupation with topic talk, Gilbert and Matoesian take a novel direction to focus group analysis. They address how multimodal resources...

• Format: Hardcover
• Language: English
• ISBN: 9027208379
• ISBN13: 9789027208378
• Release Date: January 2021
• Publisher: John Benjamins Publishing Company
• Length: 190 Pages