Multimethod Research: A Synthesis of Styles (SAGE Library of Social Research 175)

By John Brewer and Albert Hunter

Book Overview

"Multimethod Research introduces both the student and professional to a more effective approach to social science research--an approach which opens up new avenues for future research. " Multimethod Research] is valuable for two reasons. The first is perhaps unintentional. In developing their thesis, Brewer and Hunter compare and contrast the major primary research methods. In doing so, they provide an integrated perspective of research planning. . . . The second value of Brewer and Hunter′s book is the power of their thesis: that researchers should not limit themselves to one preferred research methodology." --Journal of Business Communication "It is in the description of the approach to this planning and synthesis that this book has so much to offer." --Journal of the Institute of Health Education Fieldwork, surveys, experiments, and nonreactive studies--while each method can provide valid information about social science phenomena, they unfortunately have inherent limitations. Each method differs in terms of the data generated, and in its vulnerability to error. Multimethod Research offers an explanation of how a planned synthesis of these various research techniques can be purposely used to improve social science knowledge. Timely and eloquently written, the authors discuss the many aspects of the multimethod research approach including the formulation of research problems, data collection, sampling and generalization, measurement, reliability and validity, hypothesis testing and causal analysis, and writing and publicizing results. The authors conclude with a discussion of the place multimethod research has within the social sciences and its future direction.

• Format: Paperback
• Language: English
• ISBN: 080393078X
• ISBN13: 9780803930780
• Release Date: November 1989
• Publisher: Sage Publications
• Length: 216 Pages
• Weight: 0.95 lbs.
• Dimensions: 8.8" x 0.8" x 5.8"