Multicultural Marketing: Selling to the New America

by Alfred L. Schreiber and Barry Lenson

Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844226017
• ISBN13: 9780844226019
• Release Date: December 2000
• Publisher: McGraw-Hill Companies
• Length: 320 Pages
• Weight: 1.44 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"

Customer Reviews

valuable resource

A very valuable resource. It includes all the relevant stats, and research to build a business case for increasing your ethnic marketing budget. If you are having a hard time getting buy-in from senior management for your ethnic marketing initiatives, this book is great ammunition.