Multicultural Marketing and Business Consulting

by Detra Y. Montoya, Thaddeus Spratlen, Leslie Lum

Book Overview

Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices. Multicultural Marketing and Business Consulting has been developed over a 15-year period to guide learning as students complete complex projects with a variety of small...

• Format: Hardcover
• Language: English
• ISBN: 0295992395
• ISBN13: 9780295992396
• Release Date: December 2012
• Publisher: University of Washington Press
• Length: 208 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.7" x 8.5" x 11.1"
• Grade Range: Postsecondary and higher