Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

by David R. Morse

Book Overview

Critics of this new book might argue the election of President Obama is proof that racial, ethnic, gender and sexual orientation barriers have been torn down, and marketing to these attributes isn't... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0980174562
• ISBN13: 9780980174564
• Release Date: June 2009
• Publisher: Paramount Market Publishing
• Length: 244 Pages
• Weight: 0.75 lbs.