Multi-Channel Retailing

by Lynda Gamans Poloian

Book Overview

As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar...

• Format: Paperback
• Language: English
• ISBN: 1563676303
• ISBN13: 9781563676307
• Release Date: June 2009
• Publisher: Fairchild Books
• Length: 448 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.1" x 7.4" x 9.1"