Multi Channel Retailing in the Automotive Industry: Determinants of Consumer Channel Choice

by Lena Fitzen

Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since...

• Format: Paperback
• Language: English
• ISBN: 3640352947
• ISBN13: 9783640352944
• Release Date: June 2009
• Publisher: Grin Verlag
• Length: 94 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"