Multi-Channel Distribution in the Age of the Digital Customer: An Empirical Analysis and Critical Assessment of Strategic Electronic Commerce Adoption

by Sebastian Schulz

Bachelor Thesis from the year 2014 in the subject Business economics - Miscellaneous, grade: 2,0, Baden-Wuerttemberg Cooperative State University (DHBW), course: BWL - International Business, language: English, abstract: In this thesis, the author approaches multi-channel distribution within the age of the digital customer, centralizing a strategic adoption in the German automotive industry. By applying a qualitative empirical research design, he...

• Format: Paperback
• Language: English
• ISBN: 3656960380
• ISBN13: 9783656960386
• Release Date: June 2015
• Publisher: Grin Verlag
• Length: 176 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"