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Paperback MTM-06 Marketing for tourism managers Book

ISBN: 938197019X

ISBN13: 9789381970195

MTM-06 Marketing for tourism managers

MTM-06 Marketing for tourism managers

Block 1 - All Units

Unit 1 - Introduction of Marketing

Unit 2 - Marketing in a Developing Economy

Unit 3 - Marketing of Services

Unit 4 - Planning Marketing Mix

Unit 5 - Market Segmentation

Unit 6 - Marketing Organisation

Unit 7 - Marketing Research and its Applications

Unit 8 - Determinants of Consumer Behaviour

Unit 9 - Models of Consumer...

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Format: Paperback

Condition: New

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