MS-68 Management of Marketing Communication and Advertising

by Panel Gullybaba Com

MS-68 Management of Marketing Communication and Advertising

Block-1 Marketing Communication and Advertising-Basic Concepts

Unit-1 Marketing Communication Process

Unit-2 Communication-Key Behavioural Concepts

Unit-3 Indian Media Scene

Block-2 Advertising Campaign Planning and Execution

Unit-4 Planning Communication Strategy

Unit-5 Advertising Campaign Planning-Strategic

Consideration, Creative...

• Format: Paperback
• Language: English
• ISBN: 9381066418
• ISBN13: 9789381066416
• Release Date: October 2022
• Publisher: Gullybaba Publishing House Pvt Ltd
• Length: 140 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"